
What Financial Metrics Should Every Business Owner Track Monthly?
Many business owners check only one number before making decisions: their bank balance. While your bank account tells you how much money is available today,
President and Founder, Reckenen, Inc.
Hassan Sultan is the President and founder of Reckenen, providing tax, accounting, advisory, and business consulting services to individuals, entrepreneurs, and closely held businesses. With more than 20 years of experience in public accounting, corporate finance, and business leadership, Hassan helps clients make informed financial decisions and build long-term success.
His experience includes individual and business tax planning, business structuring, mergers and acquisitions, international tax matters, estate and trust planning, tax controversy, financial reporting, forensic accounting, and business valuation.
Before founding Reckenen, Hassan held finance and leadership positions with General Electric, PricewaterhouseCoopers, Carnegie Mellon University’s Software Engineering Institute, and the American Enterprise Institute, where he served as Chief Financial Officer. He earned an MBA from Carnegie Mellon University and a Bachelor of Science in Business Administration from the University of Florida. Hassan is a Certified Public Accountant, a Certified Valuation Analyst, and a member of the AICPA and the Virginia Society of CPAs.
Hassan believes accounting is about understanding each client’s goals, building lasting relationships, and providing proactive advice that creates long-term value. Outside the office, he enjoys spending time with his two daughters, playing squash, hiking, and exploring emerging technologies, including artificial intelligence.
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